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Pitmans positions itself as leading law firm with new brand identity

Leading law firm Pitmans has unveiled a new brand identity as it looks to capitalise on its success and position itself as a practice with market-leading credentials.

Retaining the respected Pitmans name, but incorporating a stylish redesigned logo, fresh corporate colours and a new strapline – “Making It Humanly Possible” – the rebrand reflects the values and aspirations of the firm and positions it for continued success across all of its areas of operation.

The Reading and City of London based firm officially unveiled its new branding on May 17^th 2010. To publicise the changes, in an innovative law industry first, Pitmans published a special commemorative newspaper, ‘Pitmans Times’, with articles contributed by partners within the firm, providing an overview of the new brand and a review of the practice’s latest successes.

Christopher Avery, Managing Partner of Pitmans, comments: “A powerful brand identity is a vital visual tool in modern communications and absolutely essential to convey a firm’s message and values instantly and in a stylish, memorable way.

“The new brand identity does exactly that and will reflect the strategic aspirations of the firm, and encapsulate its ability to adapt to changing market conditions and the ongoing commitment to excellence for which the Pitmans name is renowned.”

With offices in Reading and the City of London, and over 200 members of staff, Pitmans is the Thames Valley’s leading commercial law firm. 30 partners oversee 20 departments, covering a wide range of disciplines including: banking and finance; commercial; corporate; crime; debt recovery; defendant insurance; dispute resolution; environment; employment; information technology; insolvency and restructuring; intellectual property; matrimonial; media and entertainment; pensions; planning; private tax and family business; real estate; residential development, and sport.

Christopher Avery continues: “The rebranding has very effectively communicated Pitmans’ image to better reflect its abilities, strengths and aspirations, while providing the springboard from which the firm can enjoy even greater success in the future.”