Hoteliers Welcome TripAdvisor Rebuke
February 3rd, 2012
http://www.telegraph.co.uk/travel/travelnews/9053615/Hoteliers-welcome-TripAdvisor-rebuke.html
It speaks volumes that the co-founder of TripAdvisor Steve Kaufer has responded to the ASA ruling by stating in the Daily Telegraph that “The Ruling has little impact on our site and won’t change how we operate”.
Hoteliers concerned with the TripAdvisor website will have little comfort from reading Steve Kaufer’s comments and the relatively small changes to the TripAdvisor website required by the ASA Ruling. Whilst many seasoned travellers will appreciate the pitfalls of the review system provided by TripAdvisor, there is still a proportion of the millions of user of this popular website who could be unknowingly misled by false reviews. False reviews that until now TripAdvisor has appeared unwilling to remove at the request of the businesses concerned.
David Loosemore
Solicitor
T: +44 (0) 118 957 0240
E: dloosemore@pitmans.com
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